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Entrepreneurship
Autor: Bruce R. Barringer, R. Duane Ireland Version: 2. Auflage ISBN: 9780131579446
Zustand: gebraucht, sehr guter Zustand
Beschreibung: Pearson Education, 2008
International Edition
440 pages
Part 1 - Decision to become an entrepreneur
Chapter 1: Introduction to entrepreneurship
Part 2 - Developing successful business ideas
Chapter 2: Recognizing opportunities and generating ideas
Chapter 3: Feasibility analysis
Chapter 4: Writing a business plan
Chapter 5: Industry and competitor analysis
Chapter 6: Developing an effective business model
Part 3 - Moving from an idea to an entrepreneurial firm
Chapter 7: Preparing the proper ethical and legal foundation
Chapter 8: Assessing a new ventures financial strength and viability
Chapter 9: Building a new-venture team
Chapter 10: Getting financing or funding
Part 4 - Managing and growing an entrepreneurial firm
Chapter 11: Unique marketing issues
Chapter 12: The importance of intellectual property
Chapter 13: Preparing for and evaluating the challenges of growth
Chapter 14: Strategies for growth
Chapter 15: Franchising
Dieses Buch gehört dem Benutzer
JERefle.
Sein Studienort: UniL - Universität Lausanne. zurück
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Preis: 10.00 Porto: + 4.00 
Dieses Buch kann auf Wunsch direkt beim Verkäufer in 1023 Crissier abgeholt werden.
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